The swap test
Cover up your logo. Could a parent tell your homepage apart from the school ten minutes away? Start here and you’ll see exactly where you sound like everyone else.
Print it out, grab a pen, and work through it with whoever runs your website and social accounts.
Cover up your logo. Could a parent tell your homepage apart from the school ten minutes away? Start here and you’ll see exactly where you sound like everyone else.
Ten ways to stand out from the school down the road, from saying who you’re for in a parent’s words to putting your own people on camera.
A three-point checklist to see what a parent sees before they ever call: a headline that passes the swap test, real proof with real faces, and one clear next step.